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Captivate Network
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Captivate Network : ウィキペディア英語版
Captivate Network
Captivate Network is a digital media company with a network of 10,000 high-resolution, flat-panel elevator displays in approximately 1,000 premier office buildings and suburban office campuses across North America. Published in two countries and two languages, the network spans 24 metro areas or Designated Market Areas across the United States and Canada with a combined unique audience of 5.6 million people.
Captivate employs a team of editors who customize sports, business, news and lifestyle content in real time for the specific audience the network serves and the short form writing appropriate for its digital screens. Captivate is a 13-time recipient of B2B Magazine's (Media Power 50 Award ).
The editors source content from over 100 providers - such as The Associated Press, USA Today, Washington Post, Business Insider, The Atlantic, The Canadian Press as well as its own original content.
The Chelmsford, MA-based company serves corporate, advertising and real estate customers.
Captivate Network has offices in Greater Boston, New York City, Chicago, Los Angeles and Toronto.
Designated Market Areas:
United States:
Atlanta
Boston
Chicago
Columbia, SC
Dallas
Denver
Hartford
Houston
Los Angeles
Memphis
Miami
Minneapolis-St. Paul
New York
Philadelphia
Phoenix
San Diego
San Francisco
Seattle
Washington, D.C.
Canada:
Calgary
Edmonton
Montreal
Toronto
Vancouver
== History ==
The idea for Captivate Network came during an elevator ride when Captivate co-founder and CEO, Michael DiFranza, saw an opportunity to exploit people’s uneasiness in crowded elevators by providing video media for them to watch. DiFranza launched the company with co-founders Todd Newville and Ray Pineau in October 1997, with its first installation at Boston’s Seaport Hotel a year later in October 1998.
In March 2001, Captivate merged with its competitor – Toronto, Ontario-based Elevator News Network (ENN) – to form the largest elevator media network company. ENN continued to operate in Canada under its own name until November 2001, when it changed its name to Captivate to establish a unified brand across North America.
Gannett Co., Inc. acquired the assets of Captivate Network in April 2004. In September of 2013, Gannett announced Captivate would be a separate corporate structure co-owned by Generation Partners and Gannett, allowing for private funding to facilitate more rapid growth. Veteran media executive Mark Shapiro was named as Chairman of the Board and Marc Kidd was named CEO.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Captivate Network」の詳細全文を読む



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